Polaris Expeditions
Scope of Work: Branding, Logo, Website, Social Media, Print Materials
Essence: Earthy adventure & Fearless exploration collide.
Polaris Expeditions is a concept nature-driven travel company that inspires explorers to step off the beaten path and embrace the thrill of the wild. The branding reflects an earthy, adventurous aesthetic with rugged textures, organic tones, and dynamic visual elements that capture motion and excitement. Website design emphasizes immersive experiences and easy bookings, while social media campaigns showcase adrenaline-filled adventures, storytelling from the field, and playful encouragement to take risks and have fun.
Notes:
Earthy, adventurous, playful, nature-based, risk-taking, experiential.
